Pay-TV users perceive TV-based content discovery as ‘inadequate’:
http://www.satsupreme.com/showthread.php/269390-Pay-TV-users-perceive-TV-based-content-discovery-as-‘inadequate’?goto=newpost via SatSupreme.com - Satellite TV - Daily Satellite TV News
via Tumblr http://kiwieurope.tumblr.com/post/64960287216
Pay-TV users perceive TV-based content discovery as ‘inadequate’
Joseph O’Halloran | 24-10-2013
As they cram in connectivity, and increasingly 4K, into their offerings, pay-TV providers should actually be concentrating on discovery suggests new research from Veveo.
Somewhat bluntly, the provider of semantic technologies designed to offer intelligent search, discovery and personalisation, concluded that pay-TV users perceive content discovery in television to be “inadequate for their needs.” It argues that current pay-TV usability is not keeping pace with the usability advances consumers are experiencing in other aspects of their connected lives, such as Web, mobile, and social media.
Worryingly, the research found that methods cause measurable loss to service providers. More than 85% of pay-TV subscribers in the survey noted that they turn off the TV without finding something to watch at least some of the time. And this was despite over three-fifths spending more than ten minutes a day searching for content, and more than 10% feeling that they spend either a considerable amount of time or a lot of time looking for content.
Three-quarters of respondents said they preferred to have better search solutions offered to them by their service provider. Operators should take great note of users’ desire to choose between finding content through efficient search features or having content discovery and personalisation to them, as product features emerged as the second most prominent reason for switching service providers.Indeed more than 70% of focus groups participants said they would consider switching their pay-TV provider to gain access to conversational interface technology and a full 60% said they would use voice-controlled search on their TVs if their service providers offered it.
Joseph O’Halloran | 24-10-2013
As they cram in connectivity, and increasingly 4K, into their offerings, pay-TV providers should actually be concentrating on discovery suggests new research from Veveo.
Somewhat bluntly, the provider of semantic technologies designed to offer intelligent search, discovery and personalisation, concluded that pay-TV users perceive content discovery in television to be “inadequate for their needs.” It argues that current pay-TV usability is not keeping pace with the usability advances consumers are experiencing in other aspects of their connected lives, such as Web, mobile, and social media.
Worryingly, the research found that methods cause measurable loss to service providers. More than 85% of pay-TV subscribers in the survey noted that they turn off the TV without finding something to watch at least some of the time. And this was despite over three-fifths spending more than ten minutes a day searching for content, and more than 10% feeling that they spend either a considerable amount of time or a lot of time looking for content.
Three-quarters of respondents said they preferred to have better search solutions offered to them by their service provider. Operators should take great note of users’ desire to choose between finding content through efficient search features or having content discovery and personalisation to them, as product features emerged as the second most prominent reason for switching service providers.Indeed more than 70% of focus groups participants said they would consider switching their pay-TV provider to gain access to conversational interface technology and a full 60% said they would use voice-controlled search on their TVs if their service providers offered it.
http://www.satsupreme.com/showthread.php/269390-Pay-TV-users-perceive-TV-based-content-discovery-as-‘inadequate’?goto=newpost via SatSupreme.com - Satellite TV - Daily Satellite TV News
via Tumblr http://kiwieurope.tumblr.com/post/64960287216
No comments:
Post a Comment