Carat adds bite for Kellogg’s in Million Pound Drop sponsorship:
http://www.satsupreme.com/showthread.php/259004-Carat-adds-bite-for-Kellogg’s-in-Million-Pound-Drop-sponsorship?goto=newpost via SatSupreme.com - Satellite TV - Daily Satellite TV News
via Tumblr http://kiwieurope.tumblr.com/post/53125732098
Carat adds bite for Kellogg’s in Million Pound Drop sponsorship
Joseph O’Halloran | 15-06-2013
In its first big score for a while, the Kellogg’s Crunchy Nut cereal brand is to sponsor Channel 4’s hit game show The Million Pound Drop.
Secured by media agency Carat, the sponsorship will run for six weeks this summer running every Friday and Saturday from 14 June 2013 on the cannel from the UK’s fourth largest broadcaster.
A series of 10-minute and 15-minute idents – produced by creative agency Recipe – will be aired during the opening and closing credits of the show. Shorter 5-minute idents will showcase the entire Kellogg’s Crunchy Nut range, and will air into-and-out-of the ad breaks. The creative has been designed to seamlessly fit with the cereal brand’s current TV ad campaign.
The brand will also be integrated into the show’s online presence with the deal including the feature of Kellogg’s Crunchy Nut logo and ownership of all digital ad spots on The Million Pound Drop’s microsite, housed within Channel4.com. All online activity will link users to Kellogg’s Crunchy Nut Facebook site. Previous series of Million Pound Drop have shown huge second screen interest.
Commenting on the sponsorship, Maria Donaldson, Associate Director, Carat said: “This partnership represents an exciting opportunity for Crunchy Nut to build a deeper, richer relationship with consumers. The Million Pound Drop embodies high-energy, challenging, spontaneous and fun moments; values that represent the personality of Crunchy Nut – it was a perfect match.”
Added Jenny Powell, Marketing Manager, Kellogg’s: “For the first time ever, Crunchy Nut is sponsoring a game show, and we are hugely excited about this. It’s a great opportunity for us to reinforce the irresistibility of Crunchy Nut and allows us to showcase our range of products at a time where viewers are highly emotionally engaged in the drama and tension of the show.”
Joseph O’Halloran | 15-06-2013
In its first big score for a while, the Kellogg’s Crunchy Nut cereal brand is to sponsor Channel 4’s hit game show The Million Pound Drop.
Secured by media agency Carat, the sponsorship will run for six weeks this summer running every Friday and Saturday from 14 June 2013 on the cannel from the UK’s fourth largest broadcaster.
A series of 10-minute and 15-minute idents – produced by creative agency Recipe – will be aired during the opening and closing credits of the show. Shorter 5-minute idents will showcase the entire Kellogg’s Crunchy Nut range, and will air into-and-out-of the ad breaks. The creative has been designed to seamlessly fit with the cereal brand’s current TV ad campaign.
The brand will also be integrated into the show’s online presence with the deal including the feature of Kellogg’s Crunchy Nut logo and ownership of all digital ad spots on The Million Pound Drop’s microsite, housed within Channel4.com. All online activity will link users to Kellogg’s Crunchy Nut Facebook site. Previous series of Million Pound Drop have shown huge second screen interest.
Commenting on the sponsorship, Maria Donaldson, Associate Director, Carat said: “This partnership represents an exciting opportunity for Crunchy Nut to build a deeper, richer relationship with consumers. The Million Pound Drop embodies high-energy, challenging, spontaneous and fun moments; values that represent the personality of Crunchy Nut – it was a perfect match.”
Added Jenny Powell, Marketing Manager, Kellogg’s: “For the first time ever, Crunchy Nut is sponsoring a game show, and we are hugely excited about this. It’s a great opportunity for us to reinforce the irresistibility of Crunchy Nut and allows us to showcase our range of products at a time where viewers are highly emotionally engaged in the drama and tension of the show.”
http://www.satsupreme.com/showthread.php/259004-Carat-adds-bite-for-Kellogg’s-in-Million-Pound-Drop-sponsorship?goto=newpost via SatSupreme.com - Satellite TV - Daily Satellite TV News
via Tumblr http://kiwieurope.tumblr.com/post/53125732098
No comments:
Post a Comment